This post explains the core psychological triggers that make people click ads—curiosity (open loops), FOMO/urgency, social proof, authority bias, loss aversion, and clarity. It then gives practical, campaign-level tactics you can test immediately—single-emotion ads, doubt-removers, targeted social proof, and placement strategies—to boost CTR and move prospects through your funnel faster. Expect measurable uplifts (test-dependent) when you match messaging to audience intent an