This blog breaks down photo, video, and carousel ads, explaining what works best for different businesses and how to test creatives for maximum ROI.

Most small businesses waste money on Google Ads because they send ad traffic to their homepage. The fix? A simple, focused landing page with one goal: turn clicks into paying customers.

Scaling ads is about optimization, not inflation. Use winning ads, duplicate them smartly, refresh creatives, gradually increase spend, and leverage automation—so your ad performance grows, but your costs don’t.

A high-performing Meta funnel in 2025 is built around three stages: Awareness with broad video content targeting cold audiences. Nurturing via retargeting and lead magnets to build trust. Conversion using offers, urgency, and exclusions for high-intent users. Configuring your campaigns by funnel structure maximizes ROI and matches audience intent.