The #1 Mistake Small Businesses Make With Google Ads
- DayMark Media
- Sep 11
- 2 min read
If you’ve ever run Google Ads for your small business and thought, “Why am I getting clicks but no customers?” — you’re not alone.
Here’s the painful truth: most small businesses are wasting their ad spend because they make one simple mistake… and it has nothing to do with bidding strategies or keywords.
It’s this: They send ad traffic to their homepage instead of a dedicated landing page.
Why the Homepage is Killing Your Conversions
Your homepage is like a digital brochure. It’s got everything — about us, services, testimonials, menus, maybe even a blog.
But here’s the problem: when someone clicks on your ad, they’re looking for ONE thing. If they land on a page with 10 different menu items, they get distracted. They click around, then leave.
It’s like inviting someone to a store for a specific product, but when they walk in, it’s a giant warehouse with no signs.
The Landing Page Difference
A landing page is built for one goal only: turning clicks into leads or customers.
Here’s what it usually includes:
A clear headline matching your ad
A single offer or service focus
A strong call-to-action (“Book Now,” “Get a Free Quote”)
Social proof (reviews, testimonials, guarantees)
No menu, no distractions, no fluff
When people land here, there’s only one action they can take: convert.
Real Example: Same Ad, Different Results
Ad sends traffic to homepage: 300 clicks → 5 leads → Cost per lead = $50
Ad sends traffic to landing page: 300 clicks → 30 leads → Cost per lead = $8
Same budget. Same ad. Completely different results.
How to Fix This Today
Pick one service or offer you want to run ads for.
Build a simple landing page using tools like Carrd, Unbounce, or Leadpages.
Match the headline to your ad copy.
Add a single CTA. No navigation bar. No distractions.
Run the same ad, send traffic here, and watch your conversions jump.
Pro Tip:
Always test different landing page headlines, images, and CTAs. The best-performing combo will surprise you.
⭐ Want to stop making this mistake in your business? Schedule a FREE Consultation call with us below.
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