Scaling ads is about optimization, not inflation. Use winning ads, duplicate them smartly, refresh creatives, gradually increase spend, and leverage automation—so your ad performance grows, but your costs don’t.
Meta marketing has shifted from chasing likes and broad reach to prioritizing precision targeting, engaging creatives, and qualified leads. Old strategies wasted money on impressions; new strategies maximize ROI with data-driven campaigns. For local businesses, adapting to this shift is the key to consistent growth.
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