5 Things I Wish I Knew Before Getting Into Marketing

When I first stepped into marketing, I thought I had it all figured out. Run a few ads, post some content, and clients would roll in, right? Wrong.

Over time, I realized that marketing isn’t just about flashy graphics or clever slogans—it’s about psychology, strategy, and consistency. Looking back, there are a few things I wish I had known earlier. If you’re starting out, maybe these lessons will save you some of the struggles I went through.

1. Marketing Isn’t About You, It’s About Them

Early on, I made the mistake of focusing too much on what I wanted to say instead of what my audience needed to hear. I’d write posts about my business, my services, my offers.

But clients don’t care about your story—they care about how you can solve their problems. Marketing is about shifting the spotlight from “me” to “you.” Once I understood that, my results completely changed.

2. Ads Don’t Fix a Broken Offer

I used to think that if I threw enough money at Meta or Google, the ads would magically bring in clients. What I learned the hard way is: ads amplify what’s already there.

If your offer isn’t strong, if it doesn’t truly solve a pain point, ads won’t save you. But once your offer is rock-solid, ads become a growth machine.

3. Consistency Beats Perfection

I wasted so much time trying to make the “perfect” post, the “perfect” strategy, or the “perfect” funnel. Truth is, done is better than perfect.

Marketing rewards those who show up consistently, not those who show up flawlessly once in a while.

4. Data Doesn’t Lie—But Feelings Do

At first, I’d make decisions based on gut instinct: “This ad looks cool, people will love it!” But the numbers told a different story.

Marketing is both art and science. Creativity matters, but if the data says something isn’t working, you’ve got to pivot—even if you “feel” like it should.

5. Relationships > Transactions

This one was the biggest game-changer. Marketing isn’t just about generating leads—it’s about building relationships.

When I started nurturing leads, educating them, and building trust over time, closing clients became 10x easier. Relationships build long-term businesses.

Conclusion

If I could go back, I’d tell my younger self: focus on solving problems, create offers that work, be consistent, trust the data, and play the long game of building relationships.

📩 At DayMark Media, we help businesses avoid these same mistakes and skip straight to growth.

Want to learn how? Schedule your free strategy call today.