Meta Ads are DEAD — Or Are They?
- DayMark Media
- Aug 13
- 3 min read
If you’ve spent time on marketing forums or talking to other business owners lately, you’ve probably heard the claim: “Meta Ads are dead.”
The argument usually goes something like this:
“They don’t work like they used to.”
“The algorithm is too expensive now.”
“Everyone is advertising, so it’s impossible to stand out.”
Sounds convincing… until you look at the data. Because the truth is: Meta Ads aren’t dead. They’re just evolving.
Where This Myth Comes From
This belief started around the time Meta (Facebook & Instagram) made major changes to its privacy settings, targeting options, and algorithms. Many advertisers saw their results drop, and instead of adapting, they assumed the platform had stopped working altogether.
But here’s the reality:
Businesses that were running poorly targeted campaigns saw big losses.
Those that didn’t keep up with new targeting rules lost momentum.
And many kept “boosting” posts instead of running real, strategic ads.
The result? Disappointment — and a rumor that Meta Ads were “over.”
Why Meta Ads Are Still Very Much Alive
Meta Ads are not only alive… they’re thriving for businesses that understand how to use them. In fact, here’s why they’re still one of the most powerful marketing tools for Kenyan businesses in 2025:
1. Unmatched Audience Size
Over 6.5 million Kenyans actively use Facebook and Instagram every month. Your customers are already scrolling — you just need the right strategy to reach them.
2. Advanced Targeting
Meta’s targeting capabilities allow you to:
Reach by location, age, gender, and interests
Retarget website visitors
Show ads to people who’ve engaged with your brand before
3. Full-Funnel Advertising
You can create campaigns for every stage of the buyer journey:
Awareness (introducing your brand)
Consideration (getting them to learn more)
Conversion (closing the sale)
4. Data You Can Use
Unlike old-school advertising, Meta Ads give you measurable results — you’ll know exactly how many clicks, leads, and sales you’re getting for your money.
The Real Reason Meta Ads Don’t Work for Some People
Meta Ads “stop working” when:
Businesses run untargeted campaigns
There’s no clear offer or value proposition
They fail to test different creatives
They don’t track and adjust regularly
We’ve seen companies burn through budgets because they treated Meta Ads like a “set it and forget it” solution — when in reality, ads need constant optimization to perform at their best.
Case in Point: Real Results in 2025
One of our previous campaigns for a Kenyan construction company spent just $90.55 (about Ksh 11,681) on Meta Ads and brought in:
62 qualified leads in 14 days
29 closed deals worth between $1,550 (Ksh. 200,000) and $11,627 (Ksh. 1.5m) each
Client example. 62 Leads in 2 weeks using Ksh. 11,681 Ad Spend.
That’s not “dead.” That’s a campaign working overtime.
The Takeaway
Meta Ads aren’t dead. They’ve evolved — and so must the businesses that use them.
If you’re still relying on old strategies or boosting posts and expecting leads to flood in, it’s time to rethink your approach. With the right targeting, creative, and strategy, Meta Ads remain one of the most cost-effective ways to grow your business in Kenya.
Get the Playbook for Better Results
At DayMark Media, we help businesses create Meta campaigns that actually convert — without wasting budget on random clicks.
📩 Want to learn how to make Meta Ads work for you?
Read our free guide on why boosting isn't advertising here → https://mediadaymark.com/
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