10 Marketing Tips & Tricks You’ve Probably Never Tried (But Should)

Marketing can feel overwhelming — algorithms keep changing, customer behavior evolves, and competition never slows down. But here’s the truth: sometimes the smallest tweaks make the biggest impact.

Here are 10 marketing tips & tricks that will not only grab attention but also make your business unforgettable.

1. Sell the Problem, Not the Product

Most businesses make this mistake: they talk all about their services, but not about the pain point they solve.

👉 Don’t say “We install waterproofing systems.”

✅ Say “We protect your home from costly leaks before the rainy season.”

Pro Tip: Frame your marketing as a story where the customer is the hero — and you’re the guide.

2. Use the Rule of 3 in Your Copywriting

Our brains love patterns. Saying something in threes makes it catchy and memorable. Example: “Faster. Smarter. Simpler.”

Try this: Redesign your service tagline into a 3-word punchline.

3. Add Urgency with the “Scarcity Hack”

People act faster when they feel they might miss out. Example: “Only 5 consultation slots left this month!”

It’s psychological — limited time or limited quantity pushes action.

4. Turn Your FAQs into Content Gold

Every question customers ask you is a potential blog post, Instagram carousel, or Reel.

Example: “Why aren’t my Facebook ads working?” → Blog post + video + carousel.

Answering questions = instant trust and higher ranking on Google.

5. Use Testimonials Like Headlines

Instead of just posting “Great service, thanks!” turn reviews into bold, attention-grabbing posts.

Example:💬 “We closed 9 deals in 2 weeks thanks to DayMark Media.”

It’s social proof + marketing copy all in one.

6. Market to Emotions, Not Just Logic

People don’t always buy the best service — they buy the one that makes them feel right.

Use emotion-driven words:

✨ Relief

✨ Security

✨ Confidence

✨ Growth

Trick: Add these emotions into your ads & emails for higher conversions.

7. Create Curiosity with the “Open Loop”

Ever watched a Netflix episode that ends on a cliffhanger? That’s an open loop.

You can use the same in marketing:

Example: “Most businesses waste 50% of their ad spend… here’s why (and how to fix it).”

Your audience has to click to close the loop.

8. Repurpose Everything

One blog = 3 carousels, 2 Reels, 5 Tweets, 1 email.

The trick is working smarter, not harder. Don’t create content once — stretch it across all platforms.

9. Use Micro-Influencers Over Celebrities

A Nairobi influencer with 3,000 loyal followers often drives better sales than a celeb with 1M followers.

Why? Micro-influencers feel relatable and trusted.

10. Add Personality to Your Brand

People don’t connect with faceless companies. Show behind-the-scenes, your team, your story.

Example:

Instead of posting “We offer Google Ads services,”

Post:📸 A photo of your team with the caption: “Spent the morning cracking ad strategies over Kenyan chai ☕ — here’s what we discovered.”

Final Thoughts

Marketing isn’t just about budgets and algorithms — it’s about connection, creativity, and psychology.

Start testing these tips one by one and watch how your audience responds. You’ll be surprised how even small tweaks can massively improve your results.

Want More Tricks Like These?

At DayMark Media, we help Kenyan businesses grow smarter through creative strategies, lead generation, and customer acquisition systems that actually work.

📩 Ready to level up your marketing?

👉 Schedule a free strategy call with us today.