Common Marketing Questions That Hold Businesses Back From Running Lead Generation Ads
- DayMark Media
- Aug 18
- 2 min read
Introduction
Marketing can feel intimidating—especially when it comes to running lead generation ads. Many business owners hold back because of unanswered questions or misconceptions. Unfortunately, these doubts keep them from accessing one of the most powerful customer acquisition tools available.
In this post, we’ll break down the most common marketing questions that stop people from “pulling the trigger” and explain why lead gen ads might just be the missing piece in their growth journey.
1. “What if I spend money and don’t get results?”
This is the No.1 fear for most businesses. The truth is, ads aren’t an expense—they’re an investment. With proper targeting, compelling creatives, and a strong offer, lead gen ads deliver measurable ROI.
The key isn’t if they’ll work, but how well they’re set up.
2. “Aren’t ads only for big companies with huge budgets?”
Not at all. Platforms like Meta and Google allow you to start small—even as low as $5/day. In fact, some of the best-performing campaigns come from SMEs who target specific local audiences with tailored offers.
Lead gen ads level the playing field.
3. “Do I really need ads if I already get referrals?”
Referrals are great, but they aren’t predictable. Ads give you control over your pipeline. With lead gen campaigns, you can consistently generate new prospects while still benefiting from referrals on the side.
4. “What if my audience doesn’t respond online?”
Kenya’s digital space is growing rapidly—millions are active on Facebook, Instagram, and Google daily. No matter your industry, your audience is online. The challenge isn’t whether they’re there, but how effectively you can reach them.
5. “Isn’t digital marketing too complicated?”
It can feel overwhelming at first, but lead gen ads are designed to be simple. Platforms have tools to guide you step by step. Plus, working with experts means you don’t need to figure it all out yourself—you just focus on serving the new clients that come in.
6. “Will I really get quality leads?”
With advanced targeting, custom forms, and proper qualification, lead gen ads allow you to filter for the right people. Combined with appointment-setting strategies, they don’t just give you contacts—they give you serious buyers.
Conclusion
The longer you let these questions hold you back, the more opportunities you leave on the table. Lead generation ads have proven to be one of the most reliable ways to bring in consistent, qualified clients.
👉 At DayMark Media, we specialize in running highly targeted lead gen campaigns for Kenyan businesses that want predictable growth.
📩 Ready to stop overthinking and start growing? Schedule a free consultation with us today.
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